DIGITAL MARKETING
What We Did:
Introduced clean, elegant layouts with editorial hierarchy
Focused messaging on clarity, purpose, and warmth
Used lifestyle-forward photography alongside custom-drawn art to mirror the Grove 45 brand palette
We redesigned Grove 45’s weekly newsletters to align with their new visual direction and storytelling tone. The goal? To transform promotional content into an elevated, editorial experience that felt consistent, confident, and engaging.
Great branding doesn’t stop at the logo. For Grove 45, we saw an opportunity to extend their refreshed identity into every customer touchpoint—starting with their email marketing.
Incorporated copy that matched their brand voice: confident, unpretentious, and joyful
Designed each email to tell a story—whether about gifting, wellness, or seasonal rituals
THE RESULT
These campaigns were run one year apart - the first using their original design strategy, the second using Renaissance Brand Design’s digital marketing service, based entirely on the brand redesign. The results speak for themselves; an average of 75% open rates and 50% unique open rate - high above the industry standard. With an unsubscribe rate of less than 1%, these newsletter ensure that Grove 45 retains the subscribers they gain - and turns them into engaged consumers.