PRINT MARKETING
Given the distinctive and highly artistic design of the Grove 45 bottle, we made a deliberate choice to lean into a more visual-forward approach for all print materials. From recipe cards to flyers, the goal was to complement the aesthetic impact of the product, not compete with it.
Instead of crowding layouts with dense text, we simplified recipes into elegant QR codes—inviting customers to engage with the visual first and follow their curiosity second. This allowed us to keep the printed materials sleek, sensory, and inviting—prioritizing mood and appetite over instruction.
The result? A more immersive print experience that felt aligned with Grove 45’s creative and authentic ethos—while also giving us the flexibility to offer richer, more detailed recipes online, where space was no constraint.
RECIPE CARD REDESIGN
Recipe cards before the brand redesign
Recipe cards after the brand redesign