WEB DESIGN
WE EAT WITH OUR EYES
When it comes to a custom cake company, it’s essential to let guests experience as much as possible—without a single bite. Since we eat with our eyes first, this redesign was a chance to awaken the senses and help visitors truly imagine what it feels like to enjoy a Napa Cake Studio creation.
ARTISANAL TO THE CORE
THE ORIGINAL WEB MENU
When speaking with Napa Cake Studio’s owner, Louise, her dedication to preserving the brand’s original charm was clear. Our goal was to honor that lovely authenticity while elevating it to match the studio’s new vision. By incorporating custom hand-drawn watercolor illustrations into the website, we captured the warmth of the past in a way that felt fresh, intentional, and aligned with where the brand is headed.
THE NEW WEB MENU
One of the key challenges for a custom cake studio without a storefront is that clients can’t sample the cakes before booking. To bridge that gap, Louise envisioned a website that felt like stepping into a bakery—inviting, sensory, and full of flavor. Our goal was to make each cake description as vivid and mouthwatering as the cakes themselves.