BRAND DESIGN
Renaissance Brand Design reimagined the Napa Cake Studio brand with one goal in mind: to create an online experience that felt as warm, handcrafted, and sensory as the cakes themselves. At the heart of the visual identity is a soft color palette—rooted in warm neutrals and rustic blues/greens—that evokes both elegance and approachability.
A major focus of the rebrand was spotlighting Napa Cake Studio’s hand-tended culinary garden—a vibrant, living element that had previously gone underrepresented. We positioned the garden not as a backdrop, but as a signature ingredient, emphasizing the authenticity and care that goes into every cake.
To evoke the charm of a physical café—despite the business being entirely online—we introduced a subtle stripe motif throughout the branding, inspired by classic café awnings. This brought texture, familiarity, and a sense of place to the digital experience.
From custom typography to story-focused messaging, the brand now fully reflects the heart of its work: thoughtful, flavorful craftsmanship rooted in personal connection.