BRAND DESIGN
A MODERN HOUSE OF MUSES
Museion had the name—but not yet the narrative. Inspired by the ancient Mouseion, or “home of the muses,” this Napa Valley winery was rich with conceptual potential, and yet completely underutilized its name’s mythological roots. Renaissance Brand Design stepped in to transform that spark into a fully realized identity.
We built a brand that blends classical elegance with bold, youthful disruption—just like its founders. From a refined yet playful voice to artwork-driven labels inspired by the nine Greek muses, every element now serves a purpose: to honor the artistry of winemaking while inviting a new generation to the table.
Museion’s brand is no longer just about wine—it’s about inspiration, expression, and redefining what a Napa winery can be. Each touchpoint—from label to tasting room—invites both curiosity and creativity, encouraging guests to see the wine as both a personal experience and a work of art.
It’s a youthful brand built to stand out in a more traditional landscape, and everyday it proves that sophistication and imagination aren’t mutually exclusive, they’re Museion’s signature.